One of the key benefits of MoveGB is the variety that it brings to health and fitness, and the client was keen to promote this on social media and beyond. The MoveGB team were looking for a video partner to help them bring their product to life and increase conversion rates over still-image based online advertising.

Released as part of a Facebook pay-per-click ad campaign, the videos had great conversion rates, timed to perfectly capitalise on the post-Christmas fitness drive.