In 2015 Huxley began covering Judo events for the International Judo Federation (IJF). We loved capturing the physical power and grace of these committed athletes, but knew there was something special about the people behind the sport that we wanted to explore. We discovered IJF’s outreach programme – using Judo as a way to build personal and community strength in the face of poverty, hardship and natural disasters – and proposed a series of films to capture and communicate this extraordinary work to new audiences, as well as those already passionate about Judo.
The resulting series of branded documentaries, titled #JudoForTheWorld, tell personal stories that appeal beyond traditional Judo enthusiasts, enabling people new to the sport to connect with the culture, context and lives of those empowered by Judo around the world. They aim to increase understanding, interest and enthusiasm, helping to grow the sport and the international Judo family.
#JudoForTheWorld has been a great success for the IJF, with each output gaining hundreds of thousands of views across multiple social media channels. This online success caught the attention of Eurosport and CNN Sport, who picked up the series respectively and began broadcasting each episode in their international Judo highlights coverage, reaching a global audience and generating additional revenue for the IJF.
Working with Huxley proved to be an easy and pleasant experience, as their crew is reliable, professional and friendly. Communication is open at all times and the dedication and hard work of all those involved is highly motivating. I would define Huxley in three words: talented, reliable and unique.
Larisa Kiss, IJF