Judo values

Modesty



Respect


Friendship


Self-control


Honour


Sincerity


Politeness


Courage


Modesty

Project Overview

Huxley was approached to create a suite of content where the true spirit of judo came alive through the eyes of the best judokas of the moment. We were also asked to create a unique aesthetic that represented the values both in a traditional and contemporary way. We looked into our back catalog of rushes and created a new look combining the images with new, designed graphics that embodied the core values of judo.


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If you have a story to tell we'd love to hear from you.

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