Leisure Pass Group Campaign

New York Pass

London Pass

Go City

LPG Corporate Film

The Brief

Top branding agency Brands Applied were commissioned by the Leisure Pass Group (LPG) to rebrand their suite of tourism brands and technologies. The Brands Applied team approached Huxley to work on the video side of things. Starting with a film for The New York Pass, the respective brands were to be brought up to date with greater differentiation between products and better positioning around target markets.

The Approach

After an initial immersion into the rebrand, Huxley worked with the teams at Brands Applied and Leisure Pass Group to define a look and feel for film content to serve the various products and brands. We set about planning and producing the suite of content, shot in various locations around the world, and delivering to tight deadlines inline with the rebrand rollout.

The Results

The rebrand has been a huge success for Leisure Pass Group, with the video content sitting front and centre in each of the main product websites. The videos were so well received that Leisure Pass Group are now working with Brands Applied and Huxley to re-edit and repurpose the content to create a suite of paid-media video advertising across multiple channels. Huxley have continued to work with Brands Applied, building a strong relationship that has migrated to work with a range of fantastic clients.

Client feedback

The content has gone down really well with the client. Well done Huxley, just like we pictured it – a great collaboration!
Guy Lambert, Brands Applied

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