One of the key benefits of MoveGB is the variety that it brings to health and fitness, and the client was keen to promote this on social media and beyond. The MoveGB team were looking for a video partner to help them bring their product to life and increase conversion rates over still-image based online advertising.
Huxley pitched in a different video for every day of the week, each showcasing a different activity. Short and punchy, these outputs aimed to convey that getting fit doesn't have be a grind – it can be a fun, exciting and truly social experience. We chose to work with real Move GB customers as cast for the film, enabling us to create content that appeals to a wide variety of audiences with an authentic tone.
Released as part of a Facebook pay-per-click ad campaign, the videos had great conversion rates, timed to perfectly capitalise on the post-Christmas fitness drive. The campaign leveraged the use of a large cast of real MoveGB customers, creating a solid initial base for organic shares from the cast members and their friends and families. The success of the campaign led to us working with MoveGB to repurpose the footage to create a TV ad for national broadcast, further promoting the brand and generating new customers across the UK.
The Huxley crew contributed a healthy and positive attitude and their approach was spot on. Fantastic experience. Would do it again!
Graham Simpson, Head of Brand Experience