The IJF approached us looking for content to build anticipation on the run up to the Olympic Games in Tokyo. They needed high impact content for screening at championship tournaments, along with a suite of content that could be released on social channels as part of the marketing strategy for judo at the Olympics.
The IJF were looking for maximum impact within a fixed budget, so we pitched a series of promos built using footage from our award winning Judo For the World documentary series. We’ve had some great opportunities to film with Olympic Champions in some of the most incredible locations in the world, so we leveraged these assets to produce a suite of content that combines real human stories with contemporary editing and sound design. The films were cut to accessible run times with dynamic shifts in pace, feeling equally at home in a tournament context and online.
The series drew cheers at live events and gained thousands of shares online. The films were eagerly promoted by the athletes themselves, bringing them to the attention of CNN and Eurosport, who picked up the series for broadcast as part of their judo highlights and tournament coverage programming.
I have been travelling the planet with Huxley for several years. This team is incredible. Thank you guys, it's always a pleasure to work with you. A real friendship has been born and I am very proud of it.