Huxley were approached to work on the video side of a rebrand for The Leisure Pass group. Starting with a film for The New York Pass, the respective brands were to be brought up to date with greater differentiation between products and better positioning around target markets.

Huxley worked with Brands Applied and Leisure Pass Group to define a look and feel for film content to serve the various products and brands.

The rebrand has been a huge success for Leisure Pass Group, with the video content sitting front and centre in each of the main product websites.