With TV advert production, there has been a huge shift in the way companies distribute their videos since online content and social media became a thing. The naysayers have declared TV to be ‘dead’, but TV still makes up 37% of the average UK resident’s media consumption. 

TV adverts are not just for giant household brands. The emergence of Adsmart and other localised, targeted broadcasting platforms have helped to democratise TV as a platform where budgets of all sizes can see success. So it’s definitely still an avenue brands should be exploring.