‘Forever Free’ is PUMA´s latest campaign for pride day. 

In collaboration with Helsinki agency, we crafted a powerful manifesto to celebrate the occasion.

Starring TV icon Cristina Pedroche, Spain’s revered National Football Team, and top players from Barcelona and Madrid’s rugby clubs, this film brings together a chorus of voices under the banners of freedom and celebration.

The ad pulsates with energy, capturing the unstoppable spirit of liberation and the feeling of being ‘Forever Free’.