Judo for the world

Judo for the world


This series of branded documentaries showcases the people and the culture behind the sport of Judo, sharing real human stories from inspiring individuals around the world.

Argentina x Paula Pareto

South Africa



Solomon Islands & Kiribati

The resulting series of branded documentaries, titled #JudoForTheWorld, tell personal stories that appeal beyond traditional Judo enthusiasts, enabling people new to the sport to connect with the culture, context and lives of those empowered by Judo around the world. They aim to increase understanding, interest and enthusiasm, helping to grow the sport and the international Judo family.

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