Judo Values

Judo Values

IJF

An eight part series about the core values of judo. In each episode the top judokas of the world discuss what the values mean to them and the greater culture surrounding the sport.

Huxley was approached to create a suite of content where the true spirit of judo came alive through the eyes of the best judokas of the moment. We were also asked to create a unique aesthetic that represented the values both in a traditional and contemporary way. We looked into our back catalog of rushes and created a new look combining the images with new, designed graphics that embodied the core values of judo.

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